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Executive Summary – December 2016 Quarterly Meeting

Page 5 of 10

of our regional market area. The impetus for this action is also recent actions taken by other states

bordering ETSU’s current service area. For example, the North Carolina Promise tuition plan allows

Western Carolina University to offer out-of-state students a tuition rate of $2,500 per semester.

Border restrictions truncate ETSU’s regional impact and adversely affects higher education decisions

by not affording prospective students the opportunity to consider ETSU as their university of choice.

At the same time issues of proximity and location have been identified as an influential factor in

students’ selection of an institution of higher education. A majority of students attend institutions

within 50-100 miles of their hometowns.

ETSU, with its strong mission of dedicated service to the Appalachian Region, provides an important

opportunity for positively impacting the proposed five-state area. The population of the region is

underserved by higher education and has a low percentage of the population who are college educated.

The growth of industry, commerce, educational attainment and the quality of life within this region are

directly related to the services and educational offerings provided by ETSU to its multi-state region.

In addition, the University believes it can—by this action—capitalize on recognition of the

distinctiveness of its programs.

Currently ETSU can admit residents of eleven counties in North Carolina and Virginia at in-state

maintenance rates. The current request is to extend the in-state maintenance rate to counties within a

100-mile radius of ETSU. The action proposed would extend ETSU’s current geographical footprint

and would include the following states and counties.


Bell, Breathitt, Clay, Floyd, Harlan, Johnson, Knott, Knox, Laurel, Leslie,

Letcher, Magoffin, Martin, Owsley, Perry Pike, Whitley

NC Alexander, Alleghany, Buncombe, Burke, Caldwell, Catawba, Cleveland,

Gaston, Graham, Henderson, Iredell, Jackson, Lincoln, Macon, McDowell,

Polk, Rutherford, Swain, Surry, Transylvania, Wilkes, Yadkin

SC Cherokee, Greeneville, Oconee, Spartanburg, Pickens, Rabun

VA Bland, Buchanan, Carroll, Dickenson, Russell, Smyth, Tazewell, Wise,


WV Logan, McDowell, Mercer, Mingo, Wyoming


The current request to extend the in-state tuition rate to students who live in any county within a 100-

mile radius of ETSU would allow us to expand our geographic footprint in the region and also to

enhance enrollment at both the undergraduate and graduate levels. The risk for taking this action is

minimal in that an analysis of the financial impact of creating the 100-mile radius indicates that we

would only need to enroll an additional 90 students (12 hours each term) for two semesters to cover the

loss of out-of-state tuition that students within this radius are currently paying. The financial impact of

not enrolling an additional 90 students has been discussed with President Noland. President Noland

acknowledged that if an additional 90 students were not enrolled, budgeted expenditures would be

reduced to cover the revenue shortfall.